Privacy Policy

This Privacy Policy explains how your personal data is collected, used, disclosed, and safeguarded when you visit or interact with our website https://melara-europe.shop/, in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws.

1. Data Controller

For the purposes of applicable data protection laws, the data controller is:

Impact Marketing Agency
Email: contact@impactmarketing.online

2. Personal Data We Collect

We may collect and process the following categories of personal data:

a) Automatically Collected Data

  • IP address
  • Browser type and version
  • Device information
  • Time zone and location (approximate)
  • Cookies and tracking technologies
  • Website usage data (pages visited, time spent, interactions)

b) Data You Provide Voluntarily

  • Full name
  • Email address
  • Phone number
  • Billing and shipping details
  • Any information submitted via forms or purchases

3. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent (Article 6(1)(a)) — for marketing communications and cookies
  • Contractual necessity (Article 6(1)(b)) — to fulfill purchases or services
  • Legal obligation (Article 6(1)(c)) — compliance with applicable laws
  • Legitimate interests (Article 6(1)(f)) — improving services, fraud prevention, and business operations

Where processing is based on consent, you have the right to withdraw it at any time.

4. How We Use Your Data

Your data may be used to:

  • Process transactions and deliver products
  • Provide customer support
  • Send marketing communications (where consent is given)
  • Improve website performance and user experience
  • Detect and prevent fraud or abuse
  • Comply with legal and regulatory obligations

5. Sharing and Disclosure of Data

We do not sell your personal data.

We may share your data with trusted third parties, including:

  • Payment service providers
  • Hosting and IT infrastructure providers
  • Email marketing platforms
  • Analytics providers

All third parties are contractually obligated to comply with data protection laws and process data only under our instructions.

6. International Data Transfers

Your personal data may be transferred and processed outside the UK/EEA.

Where such transfers occur, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by the European Commission
  • Additional technical and organisational safeguards

7. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal, tax, and accounting obligations
  • Resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymised.

8. Your Rights Under GDPR

You have the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right not to be subject to automated decision-making

You also have the right to lodge a complaint with a supervisory authority (e.g., ICO in the UK or your local EU authority).

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Ensure website functionality
  • Analyse traffic and performance
  • Deliver personalised content and advertising

You can manage your cookie preferences via our cookie banner or browser settings.

10. Data Security

We implement appropriate technical and organisational measures, including:

  • SSL encryption
  • Secure servers
  • Access controls
  • Data minimisation practices

Despite these measures, no system is completely secure.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.

13. Contact

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact:

Impact Marketing Agency
Email:contact@impactmarketing.online